If you're a manufacturer, retailer, or brand manager considering a licensing partnership, these answers cover the essentials.
Brand licensing is a commercial agreement where we grant your company the legal right to manufacture and sell products under our registered trademark, in exchange for a royalty fee — typically 3–10% of retail turnover per unit sold.
We hold registrations across 17 UK trademark classes, spanning clothing, footwear, food, beverages, cosmetics, electronics, household goods, vapes, stationery, and more. A single licensing relationship can cover your entire product range across multiple classes.
We work with established manufacturers, retailers, and brand managers across the UK and internationally. Whether you're scaling an existing product line or launching something new, we welcome enquiries from companies of all sizes.
Royalties are calculated as a percentage of the retail selling price for each unit sold. Rates range between 3% and 10% depending on product category, volume commitments, and exclusivity terms. A licensee selling 100,000 pairs of trainers at £50 retail on a 3% rate would pay £150,000 in royalties.
Yes. Exclusive licensing within specific classes or territories is available and negotiated case by case, typically requiring minimum volume commitments. Non-exclusive agreements are also available.
Yes. The brand name and all associated assets are confidential until a Non-Disclosure Agreement is signed. You can download our NDA template from the Brand Bible page. Once signed and returned, we'll share full brand details within one business day.
From initial enquiry to signed licensing agreement, most deals complete within 4–8 weeks. Complex multi-class or multi-territory arrangements may take slightly longer.
Yes. Our trademark is registered in the UK with international licensing arrangements available. We actively welcome enquiries from companies across Europe, the Middle East, and beyond.
Just a signed NDA to begin. Once initial terms are agreed, we issue a Licensing Agreement covering royalty rates, territories, minimum volumes, and usage rights. A Brand Bible is also provided post-NDA.
Yes. 10% of gross turnover is committed to Ethan's Angels, a homeless charity — this is built into the business model, not an afterthought. Licensing with us means your partnership directly contributes to people in need.