The Story

Built from conviction.

How Love Ethan became one of the UK's most ambitious trademark portfolios — and why giving back was built in from day one.

Ethan
Thanks Ethan

A charity committed to people experiencing homelessness — funded by every licensing deal signed under the Love Ethan trademark. Ten percent of gross turnover from all agreements is committed to this cause.

Love Ethan is a UK-registered trademark held by Love Ethan Limited, registered across 17 Nice Classification classes — spanning fashion, food, wellness, electronics, household goods, cosmetics, and more.

The brand was built with a single clear ambition: to create a trademark portfolio serious enough to underpin real commercial licensing relationships across the full breadth of consumer categories. Not one class. Not two. Seventeen — covering everything from Class 1 industrial chemicals through to Class 34 vaping and tobacco products.

Each class represents a distinct product universe and a distinct opportunity for a manufacturer, retailer, or brand manager to license a registered name into their range. That scope didn't happen by accident. It required deliberate, sustained effort over years — filing across classes, building the documentation, and creating the commercial infrastructure that prospective licensees expect from a serious trademark holder.

What makes Love Ethan different from most trademark portfolios isn't just its breadth. It's the charitable commitment that's built into every deal. Ten percent of gross turnover across all licensing arrangements is committed to Ethan's Angels, a homeless charity. That isn't a marketing line or a discretionary gesture — it's written into every licensing agreement we sign. When you partner with Love Ethan, your commercial activity directly funds people in need.

If you're a manufacturer, retailer, or brand manager looking for a trademark with real coverage, real documentation, and a real story behind it — Love Ethan is worth the conversation. Start with the NDA. We'll handle the rest.

17
Trademark Classes
Registered & pending
8+
Years Registered
UK IPO
10%
To Charity
Gross turnover, every deal
3–10%
Royalty Range
Per class, per territory

The charity commitment

Ten percent of gross turnover from all licensing arrangements is committed to Ethan's Angels, a homeless charity. This is not discretionary — it is a contractual obligation in every agreement Love Ethan signs. Becoming a licensee means your partnership actively funds people in need.

Ready to start a conversation?

Download the NDA and tell us about your product range. We respond within one business day.

17 classes. Every major consumer category.

⚗️ Chemicals & Industrial
🎨 Paints & Coatings
Cosmetics & Cleaning
⚙️ Lubricants & Fuels
💊 Pharmaceuticals
📱 Electronics & Software
🩺 Medical & Lifestyle
💎 Jewellery & Watches
🎴 Paper & Stationery
🧳 Leather & Luggage
🏠 Household Items
🛏️ Textiles & Bedding
👟 Clothing & Footwear
🥩 Food — Meat & Dairy
Food — Staples
🥂 Alcoholic Beverages
💨 Tobacco & Vapes